Personalised service is a bit disconcerting
Feb 01, 2007 in General
The principle of receiving personalised service is great. However, it’s hard to get it right for all the people, all the time, and this was demonstrated when I went for a drink with a friend at Be @ 1 in Richmond last night.
Unsurprisingly, after slipping out of the office at the remarkable hour of 17:45, we were the only ones in there… which made the bartender’s attempts to remember our names even weirder…
“Hi I’m Roy*! How are you guys doing? What’s your name? And what’s your name? Great! What kind of drinkd do you like?”
Once the bar had filled up, Roy’s cries of “Tom mate – do you want another drink?” over the thumping music started to make me cringe. That said, the lure of happy-hour cocktails and the quality of the mojhitos was enough to keep me there for an hour and a half, so even if it was a failed experiment in tailored customer service, they still got £20 out of me.






